Why Reputation Management Is Crucial For Any Business
If your business doesn’t have a good reputation, then you have nothing. So much can be achieved when you have a good reputation. Take care of the reputation you have, just like you take care of other areas of the business. Properly manage your business‘s reputation with the following tips.
If you use social media sites, you need to be able to track the success of each post. There are several programs available online to help you track mentions of your business. These programs will also informs you of when a user shares your post with his friends and family members.
One good way to improve the reputation of your company is by asking customers who are happy with your service or product to post positive reviews on your blog or website. You can also ask them to say something nice about your company on sites like Linkedln, Google Places or Yelp.
Be thankful. If someone leaves a good review about your company, send them a personal message and thank them for their feedback. If possible, send your customer a coupon for a certain percent off on their next purchase as a thank you. If this is not possible, sincerely thank them for their feedback.
Write articles on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
If you offer a private sale or promotion, keep it private. This definitely goes for when you are settling complaints and offer customers a discounted remedy. People may take advantage of you otherwise.
Personalize each of your responses
Avoid using templates for your responses. Instead, personally write each response as if you were talking to your customer face to face. Your customer will know if you are using templates and will feel as if you do not care about their opinions or business.
Do not ask site owners to remove information about you just because it is a bit unflattering. People are entitled to their opinions and you don’t want anyone to think that you believe the opposite. There is a chance that petitioning site owners to remove opinionated statements will backfire on you.
Keep your current customers happy while recruiting new customers. Many companies use flashy media to reel in new customers and do nothing for their current customers. This can backfire and cause a decrease in your overall profits. Instead, offer returning customers incentives that aren’t offered to new customers. This will let your customers know that you appreciate their business.
If you come across a negative comment or review about your company, do not ignore it. Post a response to it and defend your position. Sometimes people who post negative comments only tell one side of the story. It is up to you to present your side of it so the readers will get a fuller picture.
Have a business mantra that you live by. This means you need to deal honestly with them and be willing to admit errors. Transparency goes a long way in building a strong reputation.
Make sure you welcome complaints
Customers may wish to leave bad reviews due to no apologies or follow-ups to issues. Try including a complaint form that is highly visible and easy to use on your website. Respond to them all. They will know that you’ve heard them and that you’re dealing with the issues. This can help you decrease or eliminate negative reviews.
Always admit when you make a mistake, don’t try to hide it. Customers are way too savvy for that. Freely admit your mistake, and humbly apologize for it. Many times, the customer will forgive you. Quite often, this involves providing something extra for the mistake.
As the article said before, you won’t be able to have a great business without having a great reputation. Your future success depends on it. That’s why you have to always manage your reputation the right way. Keep these tips in mind to make your reputation the best it can be.