How to Tease a Shopping Day
To promote Black Friday, companies can tease the next big shopping day by promoting products that can be purchased on that day. This is called Cyber Monday, and it begins long before Friday, so it’s a great way to build anticipation and interest. In addition, the company can promote local holidays or Christmas. Alternatively, it can tease local retailers, or even local holiday shoppers, with a “Good Deeds” theme.